How to make money blogging - an INdepth guide

Making money with blogging is rather simple if you know exactly what exactly to do to your site to make it profitable. From designs to content, there are ways to begin making money with blogs. As a lot more people turn to well crafted blogs for information, earning money with blogs will get easier. 

How to make money blogging on WordPress

Blogging - Table of Content

  1. What is blogging?
  2. 5 reasons to start blogging
  3. Find your Blog Niche
  4. How to get traffic to your blog
    1. SEO
    2. Blog Commenting
    3. Forum Posting
    4. Advertise on Other Blogs
    5. Tell your existing Customers
  5. How to make money blogging
  6. Blogging platforms

What is a Blogging?

Blogs originally came into existence as a method for people to express themselves online. Over time, the significance given by search engines to, authorship news, media and updates have led to the development of blogs as a marketing medium. A blog might be used by individuals and businesses alike to participate with the readers and to have their message voiced. 

People often start a blog for a variety of reasons. In example: A personal Diary, A Business Newsletter, Informal engagement, a Portfolio, or building a community.

5 reasons to start blogging

  1. Personal diary – They blog to log opinions, experiences, ideas and content, is growing. Followers of personal blogs are usually people who identify with the blogger’s point of view or value the opinions. Using a blog as a way carries on for a use of a website.
  2. Business Newsletter – happenings within the business aren’t always news. But, communicating events and the activities within the company may be an efficient way to show the company is. Depending upon how a blog is used by a business, it may be a platform for workers establish thought leadership, compose posts and to express themselves.
  3.  Informal Engagement – For companies, the corporate web site provides a formal channel of communication to its audience. Nevertheless, there’s a need for companies to interact with the market at an informal level. This type of informal interaction is best facilitated by a site. Increasingly more companies use the their corporate blog not only to talk to the public of events in the company, but to get feedback, interact and engage with their target market.
  4. Media portfolio – If you’re an amateur or professional photographer or film maker, showcasing your work on YouTube or free image sites is one option, however it isn’t the same thing as having them on one’s own website. On a static web site, publishing image galleries or videos might not be the simplest for a non technical person. A blog for showcasing rich websites not just makes it easy, but as a blog is about new and latest content, all the chance of getting it indexed and ranking in search engines faster is more likely on a site.

  5. Building a Community – For people and businesses alike, having a community of ollower is very useful. Not only does it build a stable and regular market base, it helps them build a network of followers who’re more than likely to refer them to others.

Find your blog Niche

If you want to make money from your blog, you also need to choose a niche that has some potential for profit. This means deciding on a niche that a substantial number of people are also interested in. One way you can figure this out is by using a keyword analysis tool, such as Google AdWords Keyword Planner or Ubersuggest. Try entering in keywords related to your subject and see how many searches people are doing for those terms. You want to choose something that’s getting at least a few hundred monthly searches to ensure that some traffic comes to your site.

One of the trickiest things about choosing a niche for your blog is picking something that’s the right size. If you choose something too general, you risk being lost in a sea of search results. If you choose something too specific, your target audience may be too small. When you’re coming up with an idea, try creating a list of variants of the same niches, ranging from the most general to the most specific. Then you’ll want to pick something around the middle. Niches such as “Travel”
and “Business Marketing” are likely too broad. You’ll be competing with thousands of other websites with the same keywords, and you’ll miss out on readers who are looking for something more specific. “Budget Backpacking” and “Marketing for Landscaping Businesses” are more specific but still have significant target audiences. With a more specific niche, you’ll have less competition and are more likely to draw in readers who are looking for more targeted information.
Just be careful not to go too narrow, as you’ll potentially be writing hundreds of posts on this topic. 

Remember that you can tweak your niche a bit as you build your blog. If you start with too wide of a focus, you can decide to make it more specific and write posts within a smaller area of interest. Conversely, if you realize your niche is too small, you can add a variety of posts to broaden your subject. This is easiest to do if you choose a niche to start with that has a bit of flexibility for expansion or contraction. 

If you do your research and choose something that you’re passionate about, your niche is likely to help make your blog successful.

 

How to get traffic to your blog

Every blog needs a constant flow of daily visitors. After all, there is no point in having a great blog if nobody ever reads it!
As your blog becomes established then you should find that you don’t need to spend so much time on generating traffic to it. If you can establish your blog as a constantly updated source of great information then people will keep coming back to your blog time and time again. You’ll establish a loyal readership and the word will start to spread within your niche.
It takes time and effort to get your blog into this position, though. No matter how good your blog is, you need to “get the word out there” and put your blog in front of the world.

How to get Blog traffic: SEO

Search Engine Optimization (SEO) is the process of optimizing your blog so that it ranks better in search engine results. If you can rank highly for keywords that are related to your niche then there is the potential for a lot of people to come across your blog. Although SEO is a complex subject that incorporates many different techniques and strategies, the main thing to think about is posting great content that also includes relevant keywords that are related to your niche. Considering targeting one main keyword per blog post. It is also worth looking at the ‘All In One SEO Pack’ plugin that is available
for WordPress. This plugin automatically optimizes your blog for SEO, as well as allowing you to fine tune and optimize your blog further. 

How to get Blog traffic: Blog Commenting

One of the best ways of driving traffic to your blog is to find other blogs in your niche and then leave comments on their posts. Readers of thesen blogs will see your comments and be quite likely to check out your blog. It is worth noting that this strategy only works if you leave valuable comments. Visiting fifty related blogs and leaving comments such as “Great post, I really enjoyed it” is NOT a good strategy to take. Instead you should take the time to read the post and leave a comment that shows people your knowledge of the subject. Leave your own personal thoughts. Add your own opinion. Show people that you have something to offer and that they should come across and read your blog too.

How to get Blog traffic: Forum Posting

Following on from blog commenting, forum posting works in a similar way. By participating in forums in your niche you can put your blog in front of your target audience. People come across your posts and then go to check out your blog using your forum signature link. The focus here should again be on making valuable posts and showing people that you are an expert in your field. By regularly posting you can start to build relationships with these people and turn them into regular readers of your blog.

How to get Blog traffic: Advertise On Other Blogs

If you’re prepared to spend some money then a good option can be to advertise on other blogs. Alternatively you could agree a joint venture deal with the other blog owner – for example an adswap, where you advertise their site on your blog and they return the favor.

How to get Blog traffic: Tell Your Existing Customers

If you already have existing customers and contacts who might be interested in reading your blog then make sure that you let them know about it. You could include your blog URL on your business cards, for example, or at the bottom of every email you send.

How to make money blogging

If you’re going to make money blogging then you’ll need to think carefully about exactly how you want to monetize it.
There are multiple ways you can do this, and how you monetize will depend on your blog’s niche, how obtrusive you want any advertisements to be, and how much money you want to make. In this section we are going to outline some ways of monetizing a blog to help you figure out the best way to start making money.

Pay per Click and Pay per Impression Ads

This is probably the most popular kind of monetization used on blogs. The concept is pretty simple. For pay per click ads, you’ll earn money everytime someone clicks on the ad placed on your blog. You and the advertiser will agree ahead of time on a cost per click, and you’ll find that products and services that cost more usually correlate to a higher cost per click.
Predictably, pay per impression (sometimes also called cost per mile) advertising pays you depending on the number of impressions (views) your page gets. You’ll usually be paid for every 1,000 impressions. Both pay per click and pay per impression ads can be banners or text ads. As you can imagine, you’ll generate more money if you have lots of traffic
to your blog. Without a fair amount of visitors, you may only be making pennies. It often takes time to build up a blog following though, so don’t get discouraged if you’re not making good money immediately.

Direct Advertising

Direct advertising will look very similar to pay per click and pay per impression ads to your readers, but it works differently for you. Instead of earning money based on views or clicks, you sell advertising space at a set price to advertisers. You and the advertiser will agree on a set price and how long the ad will run for. If your blog has a lot of traffic, you can negotiate for a higher price. You can often sell ads directly to advertisers, but there are also marketplaces (such as BuySellAds) that can connect you to advertisers. These marketplaces will usually take a commission, though, so if you can work it out yourself, that’s generally the better route.

Affiliate Programs

Many products and services offer affiliate programs. If you sign up as an affiliate, you’ll earn a commission for every sale you generate for that business, which can be either a set fee or a percentage of the sales price. This is an easy and potentially very profitable way to monetize your site. You’re likely to mention products or services in your blog posts,
particularly if your blog provides consumer advice. Anytime you mention something that can be sold, you can check to see if the provider offers an affiliate service. Simply adding a link to your post can potentially generate profit for you. Amazon’s Associates program, for example, allows you to link to any of the many products on Amazon. It’s very easy to add in these links, and it’s one of the subtlest forms of advertising you can use on your blog.

Promote Your Own Products and Services

One of the most potentially lucrative ways of making money from a blog is to use it as a way of promoting your own products and services. Once you have built up a bank of loyal readers and have established a community then you have an established user base to market your related products/services to.

Blogging platforms: Blogger vs WordPress

When you want to start a blog, one of the first things you’ll need to decide is where you want to host it. The two most popular blogging platforms are Blogger and WordPress. Both Blogger and WordPress have their own benefits and may be the best choice for different people. For a thorough analysis of the pros and cons of each, keep reading.

WordPress Pro's and Cons

  • Ownership: Because a WordPress blog is self-hosted on your own website, you own and have complete control of your blog. Unlike Blogger, nobody like Google can come along and delete your blog, and you can do absolutely anything you want with it.
  • Flexibility: WordPress comes with a plethora of options, some of which you have to pay for, but many of which are free. There are thousands of themes to choose from, so you can give your blog any look you want. There are also thousands of plugins available, enabling you to add extra features to your site in any configuration you want. In addition, you can set up whatever kinds of ads and monetization you want.
  • Stable future: WordPress is actually an open source system, meaning that a whole community of users and developers control it. WordPress is also the most popular content management system. Its popularity and widespread use means that it will definitely be sticking around for a long time.
  • Cost: Unlike Blogger, a self-hosted WordPress site is not free, although it is not very expensive. First, you’ll need to purchase a domain name (what you’ll use for your url), which usually doesn’t cost much more than $10. You then need to choose somewhere to host your site. You’ll pay for hosting monthly, and depending on how much storage space and traffic you expect to need, hosting usually costs between $3 and $20 a month.
  • Harder Set-Up: Because you have so many more options, setting up a WordPress blog is a little harder than a Blogger one, although it’s still relatively straightforward. You’ll need to take some time to choose your domain name, set up hosting, and construct your pages. Templates and plugins can make this fairly easy, however, even for the less technical of us.
  • More maintenance work: On WordPress, you are responsible for backing up your site, security, and maintenance. WordPress

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